This is Reals Group

Reals Group started as Reals Pharmaceutical Limited, a company that commenced its operation as the local scientific and marketing office of Zeneca Pharmaceuticals Limited, now AstraZeneca U.K.

Vision

To be the foremost healthcare company in Nigeria with satisfied stakeholders

Mission

To be a leading provider of quality, certified and affordable Healthcare products to consumers and reduce mortality rate in West Africa.

Core values

  • Integrity
  • Innovation
  • Passion
  • Customer focus

Reals Group started as Reals Pharmaceutical Limited, a company that commenced its operation as the local scientific and marketing office of Zeneca Pharmaceuticals Limited, now AstraZeneca U.K. Today, the scope of our operations has extended beyond just being the local scientific and marketing office for AstraZeneca to becoming the sole Nigeria representative and distributor of a number of other first class pharmaceutical industries in the world. Reals Pharmaceutical Limited was one of the first pharmaceutical companies to successfully commence the local scientific and marketing office in Nigeria. In 1996, the idea of scientific and marketing office was new to the pharmaceutical industry. It nevertheless required creative thinking, determination, courage and patience to implement. The company was incorporated as a limited liability company in August 1995. It started operations on January 2nd 1996, with a team of six, comprising of the General Manager, Pharm, Ade Popoola and five medical representatives. The new millennium has come with its various challenges, one of which is the very dynamic business environment. To meet these challenges, the group has gone into strategic alliance with some companies both within and outside Nigeria for contract manufacturing arrangement to manufacture REALS range of ethical and consumer healthcare pharmaceutical brands. On October 10th 2008 the group relocated to its own purposely built corporate headquarters, REALS PLAZA, located at Plot 1 Junaid Dosunmu Street, Central Business District, Alausa, Ikeja, Lagos. Hitherto, its head office was situated at All Seasons Plaza, Agidingbi, Ikeja. Reals group is a very relevant and active player in the Nigerian very competitive pharmaceutical market, possessing both spread and reach in the very vast and fertile Nigerian business terrain. Our sales and medical representatives are spread across all the six geo-political zones that make up the nation Nigeria.

Major Divisions

Reals Pharmaceutical Ltd

Reals Pharmaceutical Limited is one of the leading organizations in Nigerian Pharmaceutical Industry. The staff strength has increased from the initial number of Nine (9) at inception to well over 80 personnel, while the scope of our operation has extended beyond just initially being the local and marketing office for AstraZeneca to becoming a leading marketer and distributors of a wide range of Branded generics in Nigeria. The new focus of this division which started as the local scientific and marketing office of Astrazeneca is to enhance the distribution network for all its products thereby making sure that they are readily available in the Nigerian Pharmaceutical market. Its scientific and marketing role for AstraZeneca has since been relinquished in order to focus on our brands

Reals Specialties Ltd

In order for the company to work more smartly in the Nigerian very competitive pharmaceutical market, a new division known as Reals Specialties is to be responsible for the sale and marketing of all other products different from those of Reals Pharmaceuticals Ltd which served as our spring board in 1996. Reals brands of pharmaceutical products which are either manufactured locally or overseas under the contract manufacturing arrangement are also being marketed and distributed by this division which is structured into two main business units- the ethical products unit and the consumable healthcare products unit. This arm of the business also focuses on supply of Hospital Equipment, Medico-Surgical consumables and Laboratory equipment.

Major Departments

In order for the company to work more smartly in the Nigerian very competitive pharmaceutical market, a new division known as Reals Specialties is to be responsible for the sale and marketing of all other products different from those of Reals Pharmaceuticals Ltd which served as our spring board in 1996. Reals brands of pharmaceutical products which are either manufactured locally or overseas under the contract manufacturing arrangement are also being marketed and distributed by this division which is structured into two main business units- the ethical products unit and the consumable healthcare products unit. This arm of the business also focuses on supply of Hospital Equipment, Medico-Surgical consumables and Laboratory equipment.

  • Operations Department
  • Accounts and Finance Department
  • Research and Regulatory Department
  • Sales and Marketing Department

This department oversees the general operation that ensures the smooth running of the two arms of the group. There are three operational units under this department namely:

  • Admin and Human Resources Unit
  • Production Planning & Execution Unit
  • Warehousing and Logistics Unit

This department takes care of all the accounting and financial planning and execution of all the major business divisions. The key operational units under this department are:

  • Accounts & Finance Unit
  • Internal audit Unit

This department handles all the regulatory needs and procedure required by the various divisions. It is also charged with responsibility for new product research, market and marketing research and surveys required by the top management for proper decision making.

This department coordinates the marketing and sales activities of the various divisions of the group.

Core Values

Integrity

Reals is the qualification of being honest and having strong moral principles and uprightness. it is generally our personal choice to hold ourself to consistent ethical standard.

Innovation

We are constantly developing better solutions that meet new requirements unarticulated needs and market needs.

Passion

Reals is about strong feelings, intense emotion, compelling enthusiasm and for excellence.

Customer Focus

We put our customer satisfaction first.